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Invisibility of Whiteness

Friday, December 14, 2007

Cross-posted from The Blog and the Bullet.

Carlo Montemayor, a blogger at Double Consciousness and fellow Blog Bullet editor, blogs on the invisibility of whiteness and on some comments that Oprah “transcends” race since most of her audience is white:

What the writer here implies is that Oprah’s personality as well as her show are “race neutral” because most of her viewers are white. Likewise, Obama has opted for a more “universal” (meaning white) appeal. “Transcending race”, according to the writer, means tailoring your image and persona so that it appeals to mostly white people — as if whites do not belong to a racial group. Because both Oprah and Obama are now reaching out to blacks, their actions are viewed as racial.If we are truly aspiring to achieve racial justice then we need to look at racism (and by that I mean a system of ideas embedded into our institutions which gives whites unearned advantages over people of color) as a white problem rather than just a problem that people of color face.


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